Aixel Blog

Warm intelligence for modern marketers

Practical guides on marketing attribution, server-side tracking, first-party data, and WhatsApp analytics — from the team building Aixel.

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FeaturedAttribution

Why Marketing Attribution Breaks Across Meta, Google, TikTok, CRM and WhatsApp

Learn why Meta, Google, TikTok, GA4, CRM and WhatsApp report different conversions - and how first-party data, server-side tracking and deduplication create more reliable attribution.

Nikhil Paul · Jun 15

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Abstract digital data routing illustration representing Google Ads and WhatsApp attribution

Case Studies

How Eventia Events Fixed Google Ads to WhatsApp Attribution with Aixel

See how Aixel helped Eventia Events preserve Google click IDs across website, WhatsApp and CRM, reducing CAC by 35% and improving lead quality by 100%.

Nikhil Paul

7 min

Abstract medical cross morphing into glowing data flows

Case Studies

How an Online Pharmacy Restored Meta Attribution and Improved Commercial Performance

How a policy-aware event architecture restored Meta conversion feedback, first-party attribution and stronger commercial performance for an online pharmacy.

Nikhil Paul

6 min

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