How an EdTech Company Solved Attribution Across a Master Number, Five Product Teams and Their Own Click-to-WhatsApp Campaigns
One master brand number, five product teams each running their own Click-to-WhatsApp campaigns, and roughly twenty counselors between them — with nothing connecting any of it. How Aixel tied it all back to source, team by team.
The WhatsApp Conversions API: A Marketer's Guide to Fixing CTWA Attribution
Which fix to use, what to ask your developer or agency for, and how to check it's actually working — a practical playbook for Click-to-WhatsApp ad attribution.
Meta Health and Wellness Restrictions in 2026: The Complete Guide
The three-tier restriction system, how Meta infers PHI you never meant to send, why renaming events alone no longer works, and the compliant architecture that restores conversion data.
The Unified Measurement Layer: Connecting Web, CRM, WhatsApp and Offline Revenue
A practical guide to building one measurement layer across ad platforms, website analytics, CRM pipelines and offline revenue without replacing your existing tools.
WhatsApp Is Your Sales Floor. But Can You Measure What Happens There?
A practical guide for businesses that sell through WhatsApp across ads, QR codes, website widgets, multiple numbers, salespeople, labels, CRM stages and offline revenue.
Why Marketing Attribution Breaks Across Meta, Google, TikTok, CRM and WhatsApp
Learn why Meta, Google, TikTok, GA4, CRM and WhatsApp report different conversions - and how first-party data, server-side tracking and deduplication create more reliable attribution.
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