How an EdTech Company Solved Attribution Across a Master Number, Five Product Teams and Their Own Click-to-WhatsApp Campaigns
One master brand number, five product teams each running their own Click-to-WhatsApp campaigns, and roughly twenty counselors between them — with nothing connecting any of it. How Aixel tied it all back to source, team by team.
Nikhil Paul · Jul 16 7m
The WhatsApp Conversions API: A Marketer's Guide to Fixing CTWA Attribution
Which fix to use, what to ask your developer or agency for, and how to check it's actually working — a practical playbook for Click-to-WhatsApp ad attribution.
Nikhil Paul · Jul 14 10m
The Unified Measurement Layer: Connecting Web, CRM, WhatsApp and Offline Revenue
A practical guide to building one measurement layer across ad platforms, website analytics, CRM pipelines and offline revenue without replacing your existing tools.
Nikhil Paul · Jul 6 10m
WhatsApp Is Your Sales Floor. But Can You Measure What Happens There?
A practical guide for businesses that sell through WhatsApp across ads, QR codes, website widgets, multiple numbers, salespeople, labels, CRM stages and offline revenue.
Nikhil Paul · Jun 29 9m
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