How an EdTech Company Solved Attribution Across a Master Number, Five Product Teams and Their Own Click-to-WhatsApp Campaigns
One master brand number, five product teams each running their own Click-to-WhatsApp campaigns, and roughly twenty counselors between them — with nothing connecting any of it. How Aixel tied it all back to source, team by team.
Nikhil Paul · Jul 16 7m
How Eventia Events Fixed Google Ads to WhatsApp Attribution with Aixel
See how Aixel helped Eventia Events preserve Google click IDs across website, WhatsApp and CRM, reducing CAC by 35% and improving lead quality by 100%.
Nikhil Paul · Jun 16 7m
How an Online Pharmacy Restored Meta Attribution and Improved Commercial Performance
How a policy-aware event architecture restored Meta conversion feedback, first-party attribution and stronger commercial performance for an online pharmacy.
Nikhil Paul · Jun 15 6m
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